NEWS

(III)

Reminiscent of Sande Group's founder-Mr. Gao Xinping

Reminiscent of Diligence. Mr. Gao Xinping has the skills to operate

. Mr. Gao Xinping has lofty aspirations, is modest, works hard and establishes great achievements. He is honest and supremacy, strict management, good management, and winning. He not only has an extraordinary decision-making ability to strategize and seize opportunities, but also has the ability to break through difficulties and transform and rebirth, making Sande Group continue to grow bigger and stronger. Into the track of sustained and sound development. From the only historical data available, we can see a few cases that describe Mr. Gao Xinping's business skills back then.

broke through the (I) dilemma. Singapore established its first joint venture company

. after Mr. Gao Xinping became the general manager of "three love electronics" and "three-dimensional building materials" in 1974, in analyzing the market prospect of electronics and building materials, he believed that the development of electronic and electrical components products had more development potential in the market at that time, so he paid special attention to various relevant information and opportunities. By chance, he came into contact with Tanaka Jinji, president of Japan's Sanjian Company. After many visits to Japan, he was convinced that the company was one step ahead in the technology of electronic appliances and rubber parts, so he invited Tanaka Jinji to invest in Taiwan. With the deepening of cooperation between the two sides, it also brought an important opportunity for the two sides to establish a joint venture in Singapore in 1979.

Joint Venture Company rents about 500 square meters of factory land in Lane 25, Ya Fu Road, Singapore, to produce various industrial rubber accessories such as rubber rings and adhesive tapes. Starting a business is often closely related to "everything is difficult at the beginning"-first after two years of losses, then, at the end of 1981, when the company was in the process of increasing its capital and applying for land to build a factory with the Singapore government, Japan's Sanjian Company was unable to contribute due to financial constraints, and the Japanese side had to withdraw its shares. However, Mr. Gao Xinping not only did not be discouraged in the face of difficulties, but firmly set his goal, clenched his teeth, and finally survived the difficulties. The turnover increased from more than S $500,000 in 1981 to more than S $200 in 1983. The company's employees increased to more than 200, and successively obtained orders from several large European and American companies such as Matsushita Electric, Sanyo Electric, Hitachi, Ericsson, and Motorola.

The rapid growth of Singapore's economy has made it one of the "Four Little Dragons of Asia", but with it comes a shortage of workers, which has led to a significant increase in production costs and expenses. Where is the company going? In 1984, Mr. Gao Xinping, after careful analysis, thought it was necessary to go abroad for development. After his first field trip to Thailand, he is ready to invest and set up a factory in Bangkok. In the spring of 1985, Mr. Gao Xinping accompanied his 78-year-old mother to travel back to the motherland. He personally felt the rapid economic development of mainland China, and keenly judged that there were huge business opportunities in development. The idea of investing in the motherland came into being at that time. This move was immediately approved by the old mother, who believed that returning to China was better than in Thailand. Therefore, in July 1985, Sande Xing Industrial Co., Ltd. was founded in Xiamen, thus opening a new page in the history of Sande's entrepreneurship...

The hard work in Singapore from 1979 to 1984 laid a solid foundation for Sande.

(II) has a lofty heart and has become the "first person"

in the special zone for Taiwanese businessmen to invest and build factories. In May 1985, Xiamen, a coastal city only 165 nautical miles away from Kaohsiung City, Taiwan, the bright sunshine in early summer was warmly spread on everyone with the sea breeze, which made people feel relaxed and happy. Standing at the ferry terminal at the junction of Zhongshan, looking out into the distance, there is a strip of water from here to the other side of the strait. Watching the waves lapping the shore, listening to the southern Fujian dialect, the familiar local accent, the similar climate, and the plants and trees that come into view are all so kind, as if returning to the place where I lived when I was a child. The enthusiasm of the Xiamen Municipal Government for foreign investment and the open investment environment of the Xiamen Special Economic Zone have deeply attracted Mr. Gao Xinping, a Taiwanese businessman from Singapore who came to visit. But at that time, tourists who came to Xiamen only had an impression of the beautiful Gulangyu Island, but they knew very little about the Xiamen Special Economic Zone. If you want to find out where the small fishing villages in Huli and Zhukeng Lake are, there are really not many people who can give directions. With the foresight and courage of an entrepreneur, Mr. Gao Xinping resolutely decided to return to the motherland to develop his business. When recalling this past, he said: "It took a lot of courage and perseverance to make this decision at that time".

Opportunities often only favor those who have vision and preparation. He became the "first person" for Taiwanese investment in the SAR ".

In July 1985, Xiamen Sandexing Industrial Co., Ltd., the first Taiwan-funded enterprise in Xiamen, was registered and established. In September of the same year, a 1000 square meter factory building was rented in Huli District of Xiamen City. In October, the equipment arrived at the factory, and in November, the test machine was put into production. This is the speed of investment and construction in the Xiamen Special Economic Zone initiated by Mr. Gao Xinping, who took the lead.

From the end of 1985 to 1988, Xiamen Sandexing Industrial Co., Ltd. sprang up like bamboo shoots after a spring rain, thriving and growing rapidly. Its turnover jumped from less than NZ $3 million to more than NZ $10 million, and its staff also increased from 60 at the beginning to 800. The investment began to produce benefits in the second year, and the company continued to increase its capital and expand production. By 1990, it had increased its capital to US $5 million and became the world's largest conductive silicone rubber production plant. In 1987, when his career was booming, he bought more than 10000 square meters of land in Huli District to build a new factory.

In early 1989, in order to improve the quality and productivity of the company's products, Xiamen Sandexing Industrial Co., Ltd. carried out technical cooperation with Japan's Yamanouchi Company. On June 3 of the same year, Japan's Yamanouchi Company sent Mr. Yamanouchi to Xiamen Sandexing to serve as the factory director. The next day, the "June 4" student movement took place in Beijing. Once reported by the TV media, the situation was suddenly a little tense. The real situation in Beijing is not very clear, some Taiwan-funded and foreign-funded enterprises have faded out, and some have adopted a wait-and-see attitude. At this time, Mr. Gao Xinping was particularly calm and unmoved. He insisted on staying in Xiamen and running production as usual. In times of panic, the days always seem particularly long. Ten days of anxiety have finally passed. Quiet was soon restored everywhere, and people still lived and worked peacefully as usual. After an unusual ten days, Mr. Gao Xinping had an in-depth understanding of the domestic reform and opening-up policy and carefully observed the social conditions, comprehensively analyzed the international and domestic development trends, made scientific and objective judgments, and strengthened his confidence in continuing to invest in the motherland. Later facts have proved that in that special period, Mr. Gao Xinping decisively adopted the contrarian strategy of "not retreating but advancing" with foresight.

On the National Day of 1989, Mr. Gao Xinping, at the invitation of the State Council, attended the 40th National Day Ceremony of the People's Republic of China as an outstanding representative of Taiwanese businessmen. This trip to Beijing carries the highest honor that the country has given to Taiwanese businessmen. Flowers and applause are both affirmation and encouragement. In Beijing, the capital of the political and economic center, learn new policies, meet new friends, and obtain new information, such as climbing high and looking far, and having a broader vision. After further understanding, the investment environment and preferential conditions of China's 14 open cities are basically the same as those of Xiamen Special Economic Zone, while China's electronics industry is relatively developed in Jiangsu, Zhejiang and Shanghai. After the National Day, Mr. Gao Xinping left Beijing for a special trip to Nanjing, Lianyungang, Nantong, Shanghai, and Hangzhou to inspect the five cities, preparing to choose a second factory in China after comparison. When Nantong was about to go to Shanghai after the inspection, he received a notice from the Xiamen municipal government that the central leadership was about to go to Xiamen sandexing for guidance. Mr. Gao Xinping immediately finished the inspection and returned to Xiamen. General Secretary Jiang Zemin, Premier Li Peng and other state leaders as well as leaders of various provinces visited Xiamen Sandexing one after another, expressing the central government's high affirmation and concern for Xiamen's first Taiwan-funded enterprise, and Sande employees were also greatly encouraged.

In April 1990, after repeated invitations from Nantong Municipal Government, Mr. Gao Xinping decided to invest in Nantong to establish a second Sandexing Company. In July of that year, Nantong Sandexing Electronic Industry Co., Ltd. was established by purchasing land and laying the foundation, which was completed and put into operation on October 25, 1991.

Immediately afterwards, three conductive silicone rubber production bases were established in Dongguan, Tianjin and other places in Guangdong, and Sandexing (China) Group was established. After six years of hard work, Sande's business development in China has been booming. No matter where he invests, Mr. Gao Xinping is "home to the factory", with the only exception being Xiamen. He bought a house in Xiamen, put his home here, and set up the marketing headquarters of the enterprise in Xiamen. Perhaps this is his love for Xiamen.

The hard work in Xiamen from 1985 to 1990 became a historical turning point in Sande.

(III) outstanding performance and became the first Taiwan-funded enterprise listed in Singapore.

In July 1990, the preparations for the listing of Sande Company in Singapore were all ready, but they had to be suspended due to the outbreak of the "Gulf War" between the United States and Iraq.

In July 1991, Sande Company finally became the first Taiwan-funded enterprise listed in Singapore with excellent performance. As a result, Xiamen Sande Xing Industrial Co., Ltd. also developed into "Sande Xing (China) Group Co., Ltd".

In March 1992, Prime Minister Lee Kuan Yew of Singapore presented Mr. Gao Xinping with the Best Enterprise Award. For this reason, Mr. Gao Xinping was selected as the cover character by Singapore's English-language publication "Entrepreneur. At this time, it was only half a year since Sande Company was listed in Singapore in July 1991.

If you don't advance, you will retreat. The listing of enterprises has accelerated the development of Sande.